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~person:"Plassmann, Hilke"
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Plassmann, Hilke
Ahlert, Dieter
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Evanschitzky, Heiner
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Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Distribution & Handel
1
International advertising and communication : current insights and empirical findings
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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Grundlagen des Markenvertrauensmanagements : Studie
Ahlert, Dieter
;
Plassmann, Hilke
-
2002
Persistent link: https://www.econbiz.de/10001718837
Saved in:
2
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Ahlert, Dieter
;
Kenning, Peter
;
Plassmann, Hilke
- In:
International advertising and communication : current …
,
(pp. 163-178)
.
2006
Persistent link: https://www.econbiz.de/10003378119
Saved in:
3
Neurale Korrelate der Kundenloyalität : eine neuroökonomische Studie
Backhaus, Christof
;
Plassmann, Hilke
;
Kenning, Peter
; …
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 197-224)
.
2007
Persistent link: https://www.econbiz.de/10003512988
Saved in:
4
Applications of functional magnetic resonance imaging for market research
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10003458811
Saved in:
5
Consumer Neuroscience : Implikationen neurowissenschaftlicher Forschung für das Marketing
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10003416164
Saved in:
6
A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Plassmann, Hilke
;
Kenning, Peter
;
Ahlert, Dieter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 74-81)
.
2005
Persistent link: https://www.econbiz.de/10003353612
Saved in:
7
Neues aus Nachbargebieten - Consumer Neuroscience. Implikationen neurowissenschaftlicher Forschung für das Marketing.
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 55
Persistent link: https://www.econbiz.de/10007609270
Saved in:
8
Applications of functional magnetic resonance imaging for market research
Kenning, Peter
;
Plassmann, Hilke
;
Ahlert, Dieter
- In:
Qualitative market research : an international journal
10
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10009853787
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