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Plat, Francis W.
Leeflang, Peter
89
Leeflang, P. S. H.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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ECONIS (ZBW)
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Competitive analysis in segmented markets : a generalization of the LNB-model
Plat, Francis W.
;
Leeflang, Peter
-
1986
Persistent link: https://www.econbiz.de/10000709523
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2
Decomposing sales elasticities on segmented markets
Plat, Francis W.
- In:
International journal of research in marketing : IJRM ; …
5
(
1989
)
4
,
pp. 303-315
Persistent link: https://www.econbiz.de/10001084183
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