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~person:"Polli, Ronaldo E."
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Polli, Ronaldo E.
Frank, Ronald E.
44
Massy, William F.
19
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15
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Journal of marketing research : JMR
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The journal of business : B
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ECONIS (ZBW)
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Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
The journal of business : B
41
(
1968
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
Saved in:
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Household correlates of package-size proneness for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 381-384
Persistent link: https://www.econbiz.de/10002209647
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