Household correlates of package-size proneness for grocery products
[Von] Ronald E. Frank; Susan P. Douglas and Ronaldo E. Polli
| Year of publication: |
1967
|
|---|---|
| Authors: | Frank, Ronald E. ; Douglas, Susan P. ; Polli, Ronaldo E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 4.1967, 4, p. 381-384
|
| Subject: | Marktpsychologie | Verpackung | Nahrungsmittelmarkt | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002209647