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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism

Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006

Persistent link: https://www.econbiz.de/10003291134

Cross-cultural differences in crowd assessment

Pons, Frank; Laroche, Michel - In: Journal of Business Research 60 (2007) 3, pp. 269-276

Persistent link: https://www.econbiz.de/10005465662

A model of consumer response to two retail sales promotion techniques

Laroche, Michel; Pons, Frank; Zgolli, Nadia; Cervellon, … - In: Journal of Business Research 56 (2003) 7, pp. 513-522

Persistent link: https://www.econbiz.de/10005477634

A Model of Advertising Standardization in Multinational Corporations

Laroche, Michel; Kirpalani, V H; Pons, Frank; Zhou, Lianxi - In: Journal of International Business Studies 32 (2001) 2, pp. 249-266

Although there have been several studies concerning the issue of advertising standardization, few authors have proposed an integrated model of the determinants of advertising standardization Even if the extent of control of Multinational Corporations (MNC) over their subsidiaries is often cited...

Persistent link: https://www.econbiz.de/10005091889

Cross-cultural differences in crowd assessment

Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276

Persistent link: https://www.econbiz.de/10003429521

A model of consumer response to two retail sales promotion techniques

Laroche, Michel; Pons, Frank; Zgolli, Nadia; Cervellon, … - In: Journal of business research : JBR 56 (2003) 7, pp. 513-522

Persistent link: https://www.econbiz.de/10006720644

Cross-cultural differences in crowd assessment

Pons, Frank; Laroche, Michel - In: Journal of business research : JBR 60 (2007) 3, pp. 269-276

Persistent link: https://www.econbiz.de/10007594697

Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East

Pons, Frank; Laroche, Michel; Mourali, Mehdi - In: Psychology & marketing 23 (2006) 7, pp. 555-572

Persistent link: https://www.econbiz.de/10007265812

Individualistic orientation and consumer susceptibility to interpersonal influence

Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: The journal of services marketing 19 (2005) 3, pp. 164-173

Persistent link: https://www.econbiz.de/10007098341

A Cross-Cultural Comparison of Direct Mail Receptivity

Laroche, Michel; Pons, Frank; Turmel, Andrée - In: Journal of international consumer marketing 14 (2002) 4, pp. 5-24

Persistent link: https://www.econbiz.de/10007109721