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Brand mascots : and other marketing animals
Brown, Stephen (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010378957
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How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Ponsonby-McCabe, Sharon; Brown, Stephen - In: The marketing review 10 (2010) 4, pp. 305-318
Persistent link: https://www.econbiz.de/10008760557
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Editorial: They're gr-r-reat! : introduction to the special issue
Brown, Stephen; Ponsonby-McCabe, Sharon - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 1-4
Persistent link: https://www.econbiz.de/10009733494
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Restaging JCB : the show must go on : curatorial
Brown, Stephen; Ponsonby-McCabe, Sharon - In: Journal of customer behaviour 21 (2022) 1/2, pp. 1-6
Persistent link: https://www.econbiz.de/10014424104
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A side, B side : the curators
Ponsonby-McCabe, Sharon; Brown, Stephen - In: Journal of customer behaviour 22 (2023) 3, pp. 36-41
Persistent link: https://www.econbiz.de/10014424280
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They're gr-r-reat! Introduction to the special issue
Brown, Stephen; Ponsonby-McCabe, Sharon - In: Journal of marketing management : MM 29 (2013) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10010093115
Cover Image
How value is culturally co-constructed over time: an interpretive framework for mythical-level analysis
Ponsonby-McCabe, Sharon; Brown, Stephen - In: The marketing review 10 (2010) 4, pp. 305-318
Persistent link: https://www.econbiz.de/10009853189
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Brand mascots : and other marketing animals
Brown, Stephen (ed.); Ponsonby-McCabe, Sharon (ed.) - 2014
Persistent link: https://www.econbiz.de/10014497655