//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pontes, Nicolas"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examining brand origin recogni...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Cognition
1
Consumer behaviour
1
Emotion
1
Kognition
1
Konsumentenverhalten
1
Psychology of advertising
1
Satisfaction
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
Zufriedenheit
1
advertising
1
cognitive flexibility
1
happiness
1
metaphor
1
mixed emotions
1
sadness
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Pontes, Nicolas
Tjiptono, Fandy
53
Arli, Denni
28
Septianto, Felix
9
Yudarwati, Gregoria Arum
4
Kian Yeik Koay
3
Paramita, Widya
3
Soo Yeong Ewe
3
Winit, Warat
3
Anandya, Dudi
2
Bucic, Tania
2
Cherrier, Helene
2
Khan, Ghazala
2
Kubacki, Krzysztof
2
Lasmono, Hari
2
Manjit Singh Sandhu
2
Morenodiez, Sebastian
2
Permana, Ida Bagus Gede Adi
2
Porto, Rebecca
2
Setyawan, Andhy
2
Widaharthana, I Putu Esa
2
Yang, Lin
2
Albert
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni I.
1
Bakpayev, Marat
1
Casidy, Riza
1
Chai Wen Teoh
1
Chiew, Tung Moi
1
Connolly, Regina
1
Dewi Retno Rosari, Theresia Sri
1
Dharmesti, Maria
1
Elfitasari, Tita
1
Griffith, Denni Arli
1
Japutra, Arnold
1
Kemper, Joya A.
1
Koay, Kian Yeik
1
Kusumasondjaja, Sony
1
Leo, Cheryl
1
Memon, Mumtaz Ali
1
more ...
less ...
Published in...
All
Psychology & Marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Other ZBW resources
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & Marketing
39
(
2021
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10012808581
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->