Gedeon, Ioanna‐Maria; Fearne, Andrew; Poole, Nigel - In: Journal of Business & Industrial Marketing 24 (2009) 3/4, pp. 218-226
Purpose – This paper aims to explore the role that inter‐personal relationships play in promoting or hindering the dissolution of business relationships operating in the UK food industry. Design/methodology/approach – The case study methodology was used to explore the dissolution of 11...
