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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Winning ways : immediate and long-term effects of sponsorship on perceptions of brand quality and corporate image
Pope, Nigel
;
Voges, Kevin E.
;
Brown, Mark
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003863781
Saved in:
3
Winning Ways
Pope, Nigel
;
Voges, Kevin
;
Brown, Mark
- In:
International journal of advertising : the quarterly …
38
(
2009
)
2
,
pp. 5-21
Persistent link: https://www.econbiz.de/10009976391
Saved in:
4
The Impact of Comedic Violence on Viral Advertising Effectiveness
Brown, Mark
;
Bhadury, Roop
;
Pope, Nigel
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10009976421
Saved in:
5
Winning Ways
Pope, Nigel
;
Voges, Kevin
;
Brown, Mark
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008255774
Saved in:
6
Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Bloxsome, Ellen
;
Brown, Mark
;
Pope, Nigel
;
Joseph, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 136-144
Persistent link: https://www.econbiz.de/10012429446
Saved in:
7
Buying or browsing?: An exploration of shopping orientations and online purchase intention
Brown, Mark
;
Pope, Nigel
;
Voges, Kevin
- In:
European journal of marketing : EJM
37
(
2003
)
11
,
pp. 1666-1684
Persistent link: https://www.econbiz.de/10006082964
Saved in:
8
How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?
Brown, Mark
;
Bhadury, Roop
;
Pope, Nigel
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008395102
Saved in:
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