This paper provides research into the effects of product class and seller reputation on price-setting in online auctions. Sellers may offer price information to potential bidders through buy-now prices (BNPs) and starting prices (SPs). In two experiments, the authors show that for products with...

A price matching guarantee (PMG) is a promise to match a competitor's lower price. A price beating guarantee (PBG) is a promise to beat that price. This study presents a large-scale controlled field experiment involving pairs of simultaneous auctions to examine the impact of the presence versus...

This study investigates the reference price effect of historical price lists - which are provided in the auction description - on ending prices. This paper estimates and compares three different theories for the reference price effect of price lists: adaptation-level theory, range theory and...