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Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
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The median split : robust, refined, and revived
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
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Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn; Popovich, Deidre L.; Bakamitsos, … - 2015
Persistent link: https://www.econbiz.de/10011498139
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Are hospital ratings systems transparent? : an examination of Consumer Reports and the Leapfrog Hospital Safety Grade
Popovich, Deidre L.; Vogus, Timothy J.; Iacobucci, Dawn; … - In: Health marketing quarterly 37 (2020) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10012200169
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How to calculate, use, and report variance explained effect size indices and not die trying
Iacobucci, Dawn; Popovich, Deidre L.; Moon, Sangkil; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10014289722