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Prados-Peña, Ma. Belén
Barrio-García, Salvador del
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Alcántara-Pilar, Juan Miguel
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Porcu, Lucia
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How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
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