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~person:"Prange, Christiane"
~person:"Taube, Markus"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
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Business success in China : with 6 tables
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Herausforderung Ostasien
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Market entry in China : case studies on strategy, marketing, and branding
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ECONIS (ZBW)
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Markenpräferenzen chinesischer Konsumenten: eine empirische Untersuchung
Schramm, Matthias
;
Staack, Torsten
;
Taube, Markus
- In:
Herausforderung Ostasien
,
(pp. 111-131)
.
2006
Persistent link: https://www.econbiz.de/10003329448
Saved in:
2
The Chinese consumer puzzle - placing branded FMCG in the Chinese market
Schramm, Matthias
;
Taube, Markus
- In:
Business success in China : with 6 tables
,
(pp. 11-28)
.
2007
Persistent link: https://www.econbiz.de/10003437233
Saved in:
3
Marketing decisions in
China
: positioning, branding, marketing mix
Prange, Christiane
- In:
Market entry in China : case studies on strategy, …
,
(pp. 17-25)
.
2016
Persistent link: https://www.econbiz.de/10011483006
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