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Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane; Pras, Bernard; Laurent, Gilles - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
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Research traditions in marketing
Laurent, Gilles - 1994
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has...
Persistent link: https://www.econbiz.de/10013518542
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Research traditions in marketing
Laurent, Gilles (ed.); Lilien, Gary L. (ed.);  … - 1994
Persistent link: https://www.econbiz.de/10013391471
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Research Traditions in Marketing
Pras, Bernard; Laurent, Gilles; Lilien, Gary L. - Université Paris-Dauphine (Paris IX) - 1994
This book reviews the past twenty years of research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. In addition, careful attention has...
Persistent link: https://www.econbiz.de/10010707467