Xiao Lu, Pierre; Pras, Bernard - Université Paris-Dauphine (Paris IX) - 2011
This article focuses on the main group of luxury goods consumers in China, the Chinese elite, who are of critical … importance for marketing luxury goods. First, after defining the Chinese elite, we identify the relevant dimensions to segment … geographic characteristics: luxury lovers, luxury followers, luxury intellectuals, and luxury laggards. Third, we present …