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What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - In: Industrial marketing management : the international … 102 (2022), pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
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How business customers judge customer success management
Prohl-Schwenke, Katharina; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 96 (2021), pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
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Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - 2023
Chapter 1 The Rise of a New Business Function: Customer Success (Management) -- Chapter 2 Customer Success and Customer Success Management -- Chapter 3 Customer Success Management Drivers -- Chapter 4 Value-Based Selling -- Chapter 5 Solution Realization -- Chapter 6 Customer Success Management...
Persistent link: https://www.econbiz.de/10014229312