Since the Sarbanes-Oxley Act was passed in 2002, it has become commonplace in the advertising industry to use creativity-award-show prizes instead of gross income figures to attract new customers. Therefore, achieving a top creativity ranking and winning creativity awards have become high...

Calibrating a sales response model for budget allocation is a complex task because sales responses may vary across allocation units and usually involve carry-over effects. Many applications are characterized by small samples or other data restrictions, thus raising the question of whether the...

Sales in consumer durable goods categories are dominated by repeat purchases. Managers are particularly interested to know: Which consumers can be encouraged to make earlier repeat purchases? When are they likely to purchase? What factors drive their purchases? We, the authors, make three...