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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Ethnic minorities in advertising
Rößner, Anna; Eisend, Martin - In: Journal of advertising 52 (2023) 5, pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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Breaking gender binaries
Eisend, Martin; Rößner, Anna - In: Journal of advertising 51 (2022) 5, pp. 557-573
Persistent link: https://www.econbiz.de/10013417531