This exploratory study seeks to examine the nature of a migrant Chinese network of personal relationships and business interactions, and their level of integration with the traditional Italian firms that are housed in Prato's industrial district. The specific goal is to understand how do the...

Purpose – The purpose of this paper is to examine current patterns of international marketing activities of Italian gold firms with a special emphasis on the US market and to juxtapose them with those adopted by Indian gold firms. Design/methodology/approach – A sample of small‐ and...