Rahman, Muhammad Khalilur; Zailani, Suhaiza; Musa, Ghazali - In: Journal of Islamic Marketing 8 (2017) 1, pp. 48-73
Purpose The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder (TCL) with the main purpose of the antecedents of travel...