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Raj, S.P.
Krishnamurthi, Lakshman
49
Jain, Dipak
47
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13
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6
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Comparative Analysis of Reference Price Models
Briesch, Richard A.
;
Krishnamurthi, Lakshman
;
Mazumdar, …
- In:
Journal of consumer research : JCR ; an …
24
(
1997
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10006673237
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2
Unique Inter-Brand Effects of Price on Brand Choice
Krishnamurthi, Lakshman
;
Raj, S.P.
;
Sivakumar, K.
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10006741442
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