Unique Inter-Brand Effects of Price on Brand Choice
Year of publication: |
1995
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Authors: | Krishnamurthi, Lakshman ; Raj, S.P. ; Sivakumar, K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 34.1995, 1, p. 47-56
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