//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rajagopal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der aktive Konsument: Kommunik...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
50
Konsumentenverhalten
50
Mexico
22
Mexiko
22
Einzelhandel
12
Retail trade
12
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Sales promotion
7
Verkaufsförderung
7
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Cognition
5
Emotion
5
Kognition
5
consumer behaviour
5
Beziehungsmarketing
3
Customer value
3
Erneuerbare Energie
3
Innovation
3
Kundenwert
3
Online retailing
3
Online-Handel
3
Relationship marketing
3
Renewable energy
3
consumer behavior
3
consumer knowledge
3
purchase intention
3
Decision
2
Demand
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Entscheidung
2
Fashion
2
Internet marketing
2
Jugendliche
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
41
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Aufsatz im Buch
3
Book section
3
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
more ...
less ...
Language
All
English
50
Author
All
Rajagopal
Han, Heesup
116
Belk, Russell W.
115
Mattila, Anna S.
98
Grunert, Klaus G.
96
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
83
Wiedmann, Klaus-Peter
80
Bauer, Hans H.
79
Gierl, Heribert
78
Herrmann, Andreas
77
Foxall, Gordon R.
76
Sheth, Jagdish N.
76
Usman, Osly
76
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Wansink, Brian
64
Stavins, Joanna
62
Paul, Justin
59
Jang, Soocheong
57
Pelsmacker, Patrick de
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Ko, Eunju
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rock, Bram de
50
Gröppel-Klein, Andrea
49
more ...
less ...
Institution
All
IGI Global
1
Published in...
All
International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Premier reference source
2
Springer eBook Collection
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global business & economics review
1
Global economic studies series
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
50
Showing
1
-
10
of
50
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
2
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
3
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
4
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
5
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
6
Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal
- In:
International journal of services and operations management
7
(
2010
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10008662894
Saved in:
7
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
8
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
9
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
10
Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->