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Consumer response and cyclicality in new products management
Rajagopal - In: Journal of customer behaviour 7 (2008) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
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New product introduction and seasonality effect in food products retailing
Rajagopal - In: Journal of food products marketing 14 (2008) 4, pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
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Consumer behavior : global shifts and local effects
Rajagopal - 2010
Persistent link: https://www.econbiz.de/10003872780
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Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
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Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal - In: International journal of services and operations management 7 (2010) 2, pp. 177-199
Persistent link: https://www.econbiz.de/10008662894
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Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
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Conational drivers influencing brand preference among consumers
Rajagopal - In: Journal of transnational management : the official … 15 (2010) 2, pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
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Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
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Interdependence of personality traits and brand identity in measuring brand performance
Rajagopal - In: International journal of business innovation and research 4 (2010) 5, pp. 411-426
Persistent link: https://www.econbiz.de/10008798785