Consumer response and cyclicality in new products management
Year of publication: |
2008
|
---|---|
Authors: | Rajagopal |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 7.2008, 2, p. 165-180
|
Subject: | Innovation | Nachfrage | Demand | Saisonale Schwankungen | Seasonal variations | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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