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Market analysis of growing competition in pharmaceutical industry

Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10009727501

Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

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Editorial: market competition and technology effects on consumerism and marketing research

Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155

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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The …This is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives and … changes and portray inclusivity in marketing through various examples. An excellent reference and read for practitioners and …