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~person:"Rajagopal"
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
24
Mexiko
22
Brand management
13
Markenführung
13
Einzelhandel
12
Retail trade
12
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11
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7
Markenartikel
7
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Verkaufsförderung
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consumer behaviour
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Cognition
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Emotion
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Customer value
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Erneuerbare Energie
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Kundenwert
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New product development
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Online-Handel
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brand image
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consumer behavior
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consumer knowledge
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customer satisfaction
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purchase intention
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retailing
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Rajagopal
Han, Heesup
122
Huber, Frank
119
Burmann, Christoph
118
Belk, Russell W.
116
Mattila, Anna S.
110
Phau, Ian
110
Herstatt, Cornelius
109
Grunert, Klaus G.
103
Bauer, Hans H.
102
Herrmann, Andreas
94
Gierl, Heribert
93
Wiedmann, Klaus-Peter
88
Lusk, Jayson L.
85
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Khare, Arpita
80
Usman, Osly
78
Loureiro, Sandra Maria Correia
73
Grewal, Dhruv
72
Esch, Franz-Rudolf
71
Nayga, Rodolfo M.
71
Septianto, Felix
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
69
Bruwer, Johan
68
Laroche, Michel
68
Stavins, Joanna
68
Wansink, Brian
68
Agarwal, Sumit
67
Verhoef, Peter C.
67
Paul, Justin
66
Keller, Kevin Lane
65
Chintagunta, Pradeep K.
64
Ko, Eunju
64
Bruhn, Manfred
63
Pelsmacker, Patrick de
63
Sattler, Henrik
62
Walsh, Gianfranco
60
Jang, Soocheong
59
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
4
EconWPA
2
IGI Global
1
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International journal of business innovation and research
8
International journal of business excellence
5
International journal of business competition and growth : IJBCG
4
International journal of leisure and tourism marketing : IJLTM
4
Marketing Working Papers
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Journal of transnational management : the official journal of the International Management Development Association
2
Microeconomics
2
Premier reference source
2
Springer eBook Collection
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Business issues, competition and entrepreneurship
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
SpringerLink / Bücher
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ECONIS (ZBW)
56
RePEc
8
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1
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64
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1
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
3
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
4
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
5
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
6
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
7
Cognitive associations between advertising and
brand
response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
8
Dynamics of
brand
G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
9
Factors affecting customer value on buying decisions : a multi-experiment analysis
Rajagopal
- In:
Dexterity in global business : a cross-dimensional analysis
,
(pp. 81-115)
.
2014
Persistent link: https://www.econbiz.de/10010359876
Saved in:
10
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
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