Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...

Cover -- Contents -- List of Figures and Tables -- Foreword -- Preface -- Acknowledgments -- About the Author -- Part I: Mapping Market Scenarios -- 1 Understanding International Business -- 2 International Finance -- 3 Economic and Cultural Dynamics -- 4 Political and Legal Factors -- Part II:...

Consumer responses to clearance sales, both in terms of consumer satisfaction with the decision process and in terms of subsequent store choice behavior, are explored in the paper through four controlled experiments conducted involving clearance sales in a consumer choice and decision...

The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The customer values for innovative products and unfamiliar brands of firm in competitive markets are determined largely by habits,...