Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Pável Reyes-Mercado, M. Karthik and Ram Kumar Mishra, Rajagopal
| Year of publication: |
2017
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|---|---|
| Authors: | Reyes-Mercado, Pável ; Karthik, M. ; Mishra, Ram Kumar ; Rajagopal |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 13.2017, 3, p. 326-343
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| Subject: | online retailing | India | technology adoption | consumer behaviour | Indien | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Einzelhandel | Retail trade | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011840440