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Consumer behaviour
50
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50
Mexico
22
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12
Retail trade
12
Brand management
9
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Rajagopal
Belk, Russell W.
117
Han, Heesup
117
Gierl, Heribert
111
Bauer, Hans H.
104
Huber, Frank
102
Mattila, Anna S.
102
Grunert, Klaus G.
98
Pelsmacker, Patrick de
92
Phau, Ian
91
Lusk, Jayson L.
85
Herrmann, Andreas
81
Wiedmann, Klaus-Peter
81
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
75
Grewal, Dhruv
72
Septianto, Felix
72
Dwivedi, Yogesh Kumar
70
Khare, Arpita
70
Loureiro, Sandra Maria Correia
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
68
Agarwal, Sumit
66
Chintagunta, Pradeep K.
63
Stavins, Joanna
63
Gröppel-Klein, Andrea
62
Paul, Justin
62
Eisend, Martin
61
Jang, Soocheong
61
Verhoef, Peter C.
60
Laroche, Michel
58
Ko, Eunju
57
Janssen, Maarten C. W.
55
Walsh, Gianfranco
55
Krishna, Aradhna
53
Warlop, Luk
53
Kim, Jungkeun
52
Thøgersen, John
52
Hoffmann, Stefan
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International journal of business innovation and research
7
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
International journal of business innovation and research : IJBIR
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International journal of productivity and quality management : IJPQM
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Journal of transnational management : the official journal of the International Management Development Association
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2007 Business & Economics Society International Conference ; Vol. 2
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Dexterity in global business : a cross-dimensional analysis
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International journal of services and operations management
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Journal of customer behaviour
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Journal of food products marketing
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Journal of international consumer marketing
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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ECONIS (ZBW)
50
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1
Cognitive associations between advertising and brand response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
2
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
3
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
4
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
5
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
6
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
7
Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal
- In:
International journal of services and operations management
7
(
2010
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10008662894
Saved in:
8
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
9
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
10
Dynamics of brand G-Force in developing market strategy
Rajagopal
- In:
International journal of business excellence
3
(
2010
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
Saved in:
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