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~person:"Rajagopal"
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Consumer behaviour
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Rajagopal
Lavy, Victor
154
Han, Heesup
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Mattila, Anna S.
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Nijkamp, Peter
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Grunert, Klaus G.
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Khare, Arpita
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Usman, Osly
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Song, Haiyan
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International journal of business innovation and research
7
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4
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4
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ECONIS (ZBW)
56
RePEc
4
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1
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
2
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
3
Special issue: Creating value in leisure and
tourism
Rajagopal
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008823254
Saved in:
4
Editorial: architecting destination brands in leisure and
tourism
industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
Saved in:
5
Editorial: Building behavioural brands in leisure and
tourism
industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
6
Editorial: heritage
tourism
and destination marketing : looking inside the industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
4
,
pp. 295-297
Persistent link: https://www.econbiz.de/10011862866
Saved in:
7
Food
tourism
business model in emerging markets
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2019
)
3/4
,
pp. 171-173
Persistent link: https://www.econbiz.de/10012160458
Saved in:
8
Editorial: growing trends of wellness
tourism
across international destinations
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
2
,
pp. 83-85
Persistent link: https://www.econbiz.de/10012039587
Saved in:
9
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
10
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
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