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~person:"Rajagopal"
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Consumer behaviour
51
Konsumentenverhalten
50
Mexico
25
Mexiko
23
Marketing management
21
Marketingmanagement
21
Brand management
19
Markenführung
19
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12
Retail trade
12
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11
Markenimage
11
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Markenartikel
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7
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consumer behaviour
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English
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Rajagopal
Bruhn, Manfred
189
Esch, Franz-Rudolf
180
Huber, Frank
162
Burmann, Christoph
156
Meffert, Heribert
151
Bauer, Hans H.
141
Kotler, Philip
139
Han, Heesup
125
Homburg, Christian
124
Wiedmann, Klaus-Peter
123
Belk, Russell W.
119
Herrmann, Andreas
119
Sheth, Jagdish N.
118
Mattila, Anna S.
111
Tomczak, Torsten
109
Phau, Ian
106
Grunert, Klaus G.
104
Baumgarth, Carsten
101
Gierl, Heribert
100
Keller, Kevin Lane
100
Melewar, T. C.
92
Ahlert, Dieter
88
Foxall, Gordon R.
86
Lusk, Jayson L.
86
Pepels, Werner
86
Grewal, Dhruv
83
Khare, Arpita
80
Verhoef, Peter C.
79
Loureiro, Sandra Maria Correia
77
Pelsmacker, Patrick de
77
Bagozzi, Richard P.
76
Kumar, V.
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
75
Vrontis, Demetris
75
Laroche, Michel
74
Paul, Justin
73
Chintagunta, Pradeep K.
72
Nayga, Rodolfo M.
72
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EconWPA
2
IGI Global
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International journal of business innovation and research
7
International journal of leisure and tourism marketing : IJLTM
7
International journal of business competition and growth : IJBCG
5
International journal of business excellence
5
Journal of transnational management : the official journal of the International Management Development Association
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Premier reference source
3
Springer eBook Collection
3
Advances in business strategy and competitive advantage (ABSCA) book series
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International journal of services and operations management
2
Microeconomics
2
Springer eBooks / Business and Management
2
SpringerLink / Bücher
2
2007 Business & Economics Society International Conference ; Vol. 2
1
Consumer Behavior Collection
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
Global business & economics review
1
Global economic studies series
1
International Journal of Economics and Business Research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
New econometric modelling research
1
Qualitative market research : an international journal
1
Springer eBook Collection / Business and Management
1
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ECONIS (ZBW)
74
RePEc
4
Showing
1
-
10
of
78
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1
Brand
competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
3
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
4
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
5
Conational drivers influencing
brand
preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
6
Interdependence of personality traits and
brand
identity in measuring
brand
performance
Rajagopal
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 411-426
Persistent link: https://www.econbiz.de/10008798785
Saved in:
7
Cognitive associations between advertising and
brand
response among consumers in Mexico
Rajagopal
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 676-697
Persistent link: https://www.econbiz.de/10009675167
Saved in:
8
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
9
Consumer behavior : global shifts and local effects
Rajagopal
-
2010
Persistent link: https://www.econbiz.de/10003872780
Saved in:
10
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
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