Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...

Cover -- Contents -- List of Figures and Tables -- Foreword -- Preface -- Acknowledgments -- About the Author -- Part I: Mapping Market Scenarios -- 1 Understanding International Business -- 2 International Finance -- 3 Economic and Cultural Dynamics -- 4 Political and Legal Factors -- Part II:...

Intro -- GLOBALIZATION THRUST: DRIVING NATIONS COMPETITIVE -- CONTENTS -- PREFACE -- UNDERSTANDING GLOBALIZATION -- THE DEBATE - FOR AND AGAINST GLOBALIZATION -- DETERMINANTS OF GLOBAL TRADE -- GLOBAL TRADE DYNAMICS -- INTERNATIONAL COMPETITION -- OUTGROWTH OF NEW MARKETS -- DEFINING CONCEPTS OF...