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~person:"Rajala, Risto"
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Rajala, Risto
Smirnova, Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Reinforcing the capability perspective of value-based selling a response to the commentary by Jaakkola, Frösén and Tikkanen on the paper "value-based selling: an organizational cap...
Rajala, Risto
;
Töytäri, Pekka
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 115-116
Persistent link: https://www.econbiz.de/10010530567
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Various forms of value-based selling capability : commentary on "value-based selling : an organizational capability perspective"
Jaakkola, Matti
;
Frösén, Johanna
;
Tikkanen, Henrikki
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 113-114
Persistent link: https://www.econbiz.de/10010530569
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