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—Growth and Evolution
Hauser, John R.; Allenby, Greg; Murphy, Frederic H.; … - In: Marketing Science 24 (2005) 1, pp. 1-2
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Persistent link: https://www.econbiz.de/10008788303
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Marketing modeling reality and the realities of marketing modeling
Coughlan, Anne; Choi, S.; Chu, Wujin; Ingene, Charles; … - In: Marketing Letters 21 (2010) 3, pp. 317-333
Persistent link: https://www.econbiz.de/10008526555
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Marketing Science#8212Growth and Evolution
Hauser, John R.; Allenby, Greg; Murphy, Frederic H.; … - In: Marketing science : the marketing journal of the … 24 (2005) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006878240