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Interaction orientation and firm perfomance
Ramani, Girish; Kumar, V. - In: Journal of marketing 72 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
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Interaction orientation : the new marketing competency
Kumar, V.; Ramani, Girish - In: Does marketing need reform? : fresh perspectives on the …, (pp. 109-118). 2006
Persistent link: https://www.econbiz.de/10003430122
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Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10003605767
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Interaction Orientation and Firm Performance
Ramani, Girish; Kumar, V. - In: Journal of marketing 72 (2008) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10008171127
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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Cover Image
Interaction orientation : the new measure of marketing capabilities
Kumar, V.; Ramani, Girish - In: MSI reports : working paper series (2007) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10009893484