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How big data can transform outcomes and opportunities
Gelb, Betsy D.; Rangarajan, Deva; Hallikainen, Heli; … - In: Rutgers business review 4 (2019) 1, pp. 46-60
Persistent link: https://www.econbiz.de/10012064203
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Strategic personal branding : and how it pays off
Rangarajan, Deva; Gelb, Betsy D.; Vandaveer, Amy - In: Business horizons 60 (2017) 5, pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
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Employee contributions to brand equity
Gelb, Betsy D.; Rangarajan, Deva - In: California management review 56 (2013/14) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10010342546
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One approach to repeat business : "customer success managers"
Gelb, Betsy D.; Rangarajan, Deva; Hochstein, Bryan; … - In: Rutgers business review 5 (2020) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10012390031