Previous studies show that producers that span category boundaries exhibit lower fit to category schemas, accumulate less expertise, and elicit negative reactions from both critics and consumers. We propose that the negative reaction to category spanning also depends on another mechanism:...

?How does contention over authenticity unfold through social movement processes of mobilization and counter-mobilization? We address this issue by studying how the rise of "modern" winemaking practices embodied authenticity as creativity, how the success of the modernists triggered a...

How does contention over authenticity unfold through social movement processes of mobilization and counter-mobilization? We address this issue by studying how the rise of modern winemaking practices embodied authenticity as creativity, how the success of the modernists triggered a...