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Rao, Ram C.
Desai, Preyas S.
58
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46
Murthi, B.P.S.
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
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Game Theory and Empirical Generalizations Concerning Competitive Promotions
Rao, Ram C.
;
Arjunji, Ramesh V.
;
Murthi, B.P.S.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G89
Persistent link: https://www.econbiz.de/10006936052
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2
Price Awareness and Consumers’ Use of Deals in Brand Choice
Murthi, B.P.S.
;
Rao, Ram C.
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10009830510
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