Chintagunta, Pradeep K.; Rao, Vithala R. - In: Management Science 42 (1996) 11, pp. 1501-1514
We formulate a differential game model for dynamic pricing in a duopolistic market. Firms' demand functions are derived from utility maximizing behavior of consumers with the demand for a brand given by the logit model. Preferences for brands are assumed to evolve over time in the market in a...