Investigating Dynamic Multifirm Market Interactions in Price and Advertising
Year of publication: |
1999
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Authors: | Vilcassim, Naufel J. ; Kadiyali, Vrinda ; Chintagunta, Pradeep K. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 45.1999, 4, p. 499-518
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