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Rao, Vithala R.
Srivastava, Rajendra K.
48
Srivastava, Rajendra Krishan
36
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
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An Approach to Assess the Importance of Brand Equity in Acquisition Decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra K.
- In:
The journal of product innovation management : an …
11
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10006342751
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