In recent years, the concern with the environment favoured the sprouting of a new segment of consumers: the green or ecological consumers. This growing concern with the environment and the greater selectiveness and demands of consumers represent an immediate challenge for green marketing. This...

This investigation tries to study which factors influence current student satisfaction during higher education consumption, as well as their level of satisfaction, and at the same time to check whether these factors and their level of satisfaction change when students are already in the labour...

With the objective of classifying university stakeholders by order of importance, this research project follows the core concepts and principles of Stakeholder Theory. The Stakeholder Salience model represented the foundation of an empirical study involving members of staff at eleven Portuguese...