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Past, present, and future of customer engagement

Lim, Weng Marc; Rasul, Tareq; Kumar, Satish; Ala, Mamun - In: Journal of business research : JBR 140 (2022), pp. 439-458

Persistent link: https://www.econbiz.de/10013040675

Past, present and future of bank marketing : a bibliometric analysis of International Journal of Bank Marketing : 1983-2020

Kumar, Satish; Xiao, Jing-jian; Pattnaik, Debidutta; … - In: International journal of bank marketing 40 (2022) 2, pp. 341-383

Persistent link: https://www.econbiz.de/10013165370

Customer engagement and social media : revisiting the past to inform the future

Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342

Persistent link: https://www.econbiz.de/10013325487

A meta-analysis on the effects of product scarcity

Ladeira, Wagner Junior; Lim, Weng Marc; Santini, … - In: Psychology & marketing 40 (2023) 7, pp. 1267-1279

Persistent link: https://www.econbiz.de/10014291891

Past, present and future of bank marketing : a bibliometric analysis of <i>International Journal of Bank Marketing</i> (1983–2020)

Kumar, Satish; Xiao, Jing Jian; Pattnaik, Debidutta; … - In: International Journal of Bank Marketing 40 (2021) 2, pp. 341-383

Purpose: This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design/methodology/approach: This study conducts a bibliometric analysis to analyze the performance and...

Persistent link: https://www.econbiz.de/10012811417