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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021
Persistent link: https://www.econbiz.de/10012318787
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Athlete entrepreneurs : relationship marketing through collaborative ideation
Ratten, Vanessa; Thaichon, Park - In: Transforming relationship marketing : strategies and …, (pp. 100-116). 2021
Persistent link: https://www.econbiz.de/10012318950
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Relationship marketing in the digital age
Ratten, Vanessa; Ahmed, Tanvir - In: Transforming relationship marketing : strategies and …, (pp. 136-144). 2021
Persistent link: https://www.econbiz.de/10012318952
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Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021
Persistent link: https://www.econbiz.de/10012318955
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The importance of e-commerce and customer relationships in times of COVID-19 pandemic
Oliveira, Margarida; Tavares, Fernando A. de Oliveira; … - In: Covid-19, technology and marketing : moving forward and …, (pp. 33-58). 2021
Persistent link: https://www.econbiz.de/10012605446