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Ratten, Vanessa - In: International journal of technology marketing : IJTMkt 12 (2017) 1, pp. 60-70

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Factors influencing consumer purchase intention of cloud computing in the United States and Turkey : the role of performance expectancy, ethical awareness and consumer innovation

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A US-China comparative study of cloud computing adoption behavior : the role of consumer innovativeness, Performance expectations and social influence

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Cloud computing : a social cognitive perspective of ethics, entrepreneurship, technology marketing, computer self-efficacy and outcome expectancy on behavioural intentions

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Continuance use intention of cloud computing : innovativeness and creativity perspectives

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Factors influencing consumer purchase intention of cloud computing in the United States and Turkey

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usefulness, consumer innovation and performance expectancy toward cloud computing. Research limitations/implications – The … emerging technological innovation of cloud computing services by examining antecedent environmental factors influencing …

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International consumer attitudes toward cloud computing : a social cognitive theory and technology acceptance model perspective

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Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising

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Indian and US consumer purchase intentions of cloud computing services

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Entrepreneurial and ethical adoption behaviour of cloud computing

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