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~person:"Ratten, Vanessa"
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Ratten, Vanessa
Kreutzer, Ralf T.
51
Greenwood, Jeremy
44
Dwivedi, Yogesh Kumar
43
Whinston, Andrew B.
41
Zapf, Wolfgang
41
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Developing digital marketing : relationship perspectives
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Entrepreneurship and regional development : an international journal
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Studies on Entrepreneurship, Structural Change and Industrial Dynamics
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ECONIS (ZBW)
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1
Social cognitive theory and the technology acceptance model in the cloud computing context : the role of social networks, privacy concerns and behavioural advertising
Ratten, Vanessa
- In:
Adoption of innovation : balancing internal and …
,
(pp. 43-56)
.
2015
Persistent link: https://www.econbiz.de/10011301932
Saved in:
2
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
3
The rise of social media in sport : a bibliometric analysis
López-Carril, Samuel
;
Escamilla-Fajardo, Paloma
; …
- In:
International journal of innovation and technology …
17
(
2020
)
6
,
pp. 2050041-1-2050041-29
Persistent link: https://www.econbiz.de/10012422321
Saved in:
4
A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive th...
Ratten, Vanessa
- In:
Journal of science and technology policy management : JSTPC
6
(
2015
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10011406471
Saved in:
5
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
6
Social media innovations and creativity
Ratten, Vanessa
-
2017
Persistent link: https://www.econbiz.de/10011585047
Saved in:
7
The development of social e-enterprises, mobile communication and social networks : a social cognitive perspective of technological innovation
Ratten, Vanessa
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
3
,
pp. 68-77
Persistent link: https://www.econbiz.de/10010201586
Saved in:
8
The evolution of mobile social networks through technological innovation
Ratten, Vanessa
- In:
Evolution of innovation management : trends in an …
,
(pp. 132-150)
.
2013
Persistent link: https://www.econbiz.de/10009705673
Saved in:
9
Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks
Ratten, Vanessa
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 476-483
Persistent link: https://www.econbiz.de/10010376708
Saved in:
10
Social e-enterprise through technological innovations and mobile social networks
Ratten, Vanessa
- In:
Social e-enterprise : value creation through ICT
,
(pp. 96-109)
.
2013
Persistent link: https://www.econbiz.de/10009678432
Saved in:
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