A cross-cultural comparison of online behavioural advertising knowledge, online privacy concerns and social networking using the technology acceptance model and social cognitive theory
Year of publication: |
2015
|
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Authors: | Ratten, Vanessa |
Published in: |
Journal of science and technology policy management : JSTPC. - Bingley : Emerald, ISSN 2053-4620, ZDB-ID 2777376-0. - Vol. 6.2015, 1, p. 25-36
|
Subject: | Social networks | Privacy | Online advertising | Online-Marketing | Internet marketing | Datenschutz | Data protection | Soziales Netzwerk | Social network | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour |
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