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This article presents a procedure for estimating sales loss following a food contamination incident with application to the case of heptachlor contamination of fresh fluid milk in Oahu, Hawaii in 1982. A major finding is that media coverage following the incident had a significant impact on milk...
Persistent link: https://www.econbiz.de/10009323024
This book was originally published by Westview Press, Boulder CO, 1995.
Persistent link: https://www.econbiz.de/10005803608
This book was originally published by Westview Press, Boulder CO, 1995.
Persistent link: https://www.econbiz.de/10005803610
Persistent link: https://www.econbiz.de/10005806471