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Ray, Michael L.
Boyd jr., Harper W.
33
Clewett, Richard M.
11
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An attitudinal framework for advertising strategy
Boyd jr., Harper W.
;
Ray, Michael L.
;
Strong, Edward C.
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 27-33
Persistent link: https://www.econbiz.de/10002026616
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2
What big agency men in Europe think of copy testing methods
Boyd jr., Harper W.
;
Ray, Michael L.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 219-223
Persistent link: https://www.econbiz.de/10002026876
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