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Future thinking : the role of marketing in healthcare

Anderson, Sidney; Rayburn, Steven W.; Sierra, Jeremy J. - In: European Journal of Marketing 53 (2019) 8, pp. 1521-1545

Purpose: The purpose of this paper is to discuss how, using a futures studies perspective, marketing is uniquely positioned to address future challenges facing health-care service systems. Design/methodology/approach: The futures studies perspective involves predicting probable, preferable and...

Persistent link: https://www.econbiz.de/10012067954

Crisis‐induced behavior : From fear and frugality to the familiar

Rayburn, Steven W.; McGeorge, Anthony; Anderson, Sidney; … - In: International Journal of Consumer Studies 46 (2021) 2, pp. 524-539

Persistent link: https://www.econbiz.de/10012537505

Future thinking : A marketing perspective on reducing wildlife crime

Rayburn, Steven W.; Anderson, Sidney; Sierra, Jeremy J. - In: Psychology & Marketing 37 (2020) 12, pp. 1643-1655

Persistent link: https://www.econbiz.de/10012407459

Crisis-induced behavior : from fear and frugality to the familiar

Rayburn, Steven W.; McGeorge, Anthony; Anderson, Sidney; … - In: International journal of consumer studies 46 (2022) 2, pp. 524-539

Persistent link: https://www.econbiz.de/10013162285

Consumer buying behavior and retailer strategy through a crisis : a futures studies perspective

Anderson, Sidney; Rayburn, Steven W.; Sierra, Jeremy J.; … - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 457-475

Persistent link: https://www.econbiz.de/10013358802